Brand Love: The Most Interesting Man in the World
Having been in the marketing world for 10 years, I’ve always been in love with brands that have managed to make their product become bigger than themselves. Coca Cola is by far my favorite (I mean come on, it’s just sugar and water!), but Nike, Target, and Sephora rank high on my list. Here is one of those brands.
*note, although I totally wish I could say Dos XX contacted me to rave about their brand, I would be lying. This is not a paid post but simply a showcasing of brilliant branding.
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Dos XX. I have to say I’m not a big fan of the beer’s taste, but I LOVE their branding. It’s so unique and has been successful in making Dos XX the “sophisticated beer” to drink. While Miller Lite and Bud Light has made it’s messaging about having fun, being crazy and surrounded by hot girls, Dos XX has done a complete opposite by making it the beer that’s for the well-traveled and sophisticated. So cool.
A little trivia about the “most interesting man in the world”. His name is Johnathan Goldsmith, he’s 72 and is married to his wife Barbara who is his agent. 5 years ago, she got him the Dos XX gig. He is Jewish and grew up in the Bronx. Bottom line, he’s a pretty normal guy. On TV though, he’s tough, fearless, handsome, adventurous and is surrounded by beautiful women.
He is The Most Interesting Man In The World.
http://www.newyorker.com/talk/2011/02/07/110207ta_talk_paumgarten
